VTech & LeapFrog booth

Santa's Workshop in the Summer to create brand awareness in preparation of the upcoming holiday season.

In collaboration with MediaCom, VTech & LeapFrog, Prime Marketing was in charge to design, fabricate and activate a product awareness program with the theme of Santa’s Workshop in the Summer.  Using a 20 x 20 footprint, brand ambassadors invited consumers to engage with product to learn beneficial features and enjoy free play.