Midnight Breakfast Party

Over one weekend, McDonald’s restaurants of Quebec City, Montreal, Halifax and St.-John’s were transformed into nightclubs for an evening.

Prime was in charge of the ambiance, activities and managing the on-site teams. In total, the four events attracted over 2500 people. Over 2500 Egg McMuffins were served, even more fries and hash browns and over 700 pyjamas were handed out.