McCafé Smoothies and Iced Frappés Sampling Tour

McDonald’s Restaurants of Canada put the planning and execution of the McCafé Smoothies and Iced Frappés sampling tour in the care of Prime Marketing. All summer long, our ambassadors travelled across the country, visiting high attendance events and giving away thousands of free samples.

The tour started in 2012, with the construction and activation of the Real Fruits Smoothies trailer. It continued in 2013 with the addition of the McCafé Iced Frappés. The sampling program never stopped since then. In 2017, we sampled more than 110,000 iced beverages!